2023
Spectral
Tech
Banana Software is a software factory that approached us with the idea of redesigning their website following the guidelines of the neobrutalist style.
Neobrutalism aims to break away from traditional design norms. It has a playful character—appearing carefree on the surface, while everything is actually meticulously thought out. It represents its philosophy through bold and striking visuals.
At Prod Studio, we dove into this visual universe with the goal of translating Banana’s essence into a unique digital experience, aligned with their creative and disruptive spirit.
We designed a website that embraces strong headlines, 90s-inspired icons, and daring compositions. Everything is crafted to convey a bold identity—unfiltered, yet strategically designed to communicate professionalism, innovation, and character.
Banana’s new site not only reinforces their position in the market as a different kind of software factory, but also projects their philosophy: thinking outside the box, breaking the mold, and standing out in an increasingly homogeneous world.
