Bringing fashion to life through a standout digital experience
Year
2023
Client
BAFWEEK
description
BAFWEEK is Argentina’s most important biannual fashion festival.
The event showcases both established brands and emerging designers from various countries, offering a glimpse into the latest trends and innovations in fashion design.
Each edition features runway shows where the upcoming Spring–Summer and Fall–Winter collections are presented, setting the tone for the next fashion season.
Fashion evolves — its digital presence should too.
Fashion evolves — its digital presence should too.
Fashion evolves — its digital presence should too.
project goals
BAFWEEK’s digital presence fell short of conveying the value, aesthetic, and energy of an event that sets the agenda for Argentine fashion.
The online experience felt disconnected from the reality of the physical event — a space defined by innovation, creativity, trendsetting, and community. On top of that, the platform wasn’t optimized for mobile devices, limiting access to real-time information, which is crucial for an audience that experiences the festival on the move.
The challenge was to completely rethink the digital experience and turn it into a true extension of the BAFWEEK universe — inclusive, disruptive, contemporary, and deeply rooted in the spirit of independent fashion design.
feedback
”We worked together from day one, sharing our ideas and needs. They were the ones who truly brought it all to life, translating everything into a new and improved website for the event — full of dynamism, freshness, and great design.
Juliana MonsalvoBAFWeek's Marketing Director
