A new ecommerce that lands with the attitude and freshness that we all expected
Creating a brand is a multifaceted process that requires a holistic and careful approach. With Baibai, we were fortunate enough to co-create their initiative from scratch, which ranged from branding design and name choice to logo creation and brand identity definition. In addition, we were responsible for developing a library of user interface (UI) components specifically designed for their platform. This whole process was supported by the application of User Experience (UX) and Customer Experience (CX) methodologies.
Baibai represented one of those projects that really excited us, as it challenged us to make the most of our team's potential. We worked together to create a consistent and fresh 360 experience.