Arajet: UX Audit & Booking Optimization
Arajet: UX Audit & Booking Optimization
YEAR
2025
CLIENT
Arajet
SERVICES
UX Research, Heuristic Evaluation & UI Design
We conducted a comprehensive UX audit for Arajet, focusing on optimizing the booking funnel across both Desktop and Mobile Web platforms. Through a rigorous Heuristic Analysis, our team identified critical friction points and areas for improvement at every stage of the conversion process. The project culminated in a strategic proposal that overhauled Information Architecture, Storytelling, and UI, including the design of new key sections to enhance the user journey.
Project Objectives
Optimize the purchase flow to increase conversion rates.
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Identify and eliminate usability friction through Heuristic Analysis.
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Establish the structural and design foundations required to scale the system into a future Native App.
Achievements & Results
The project delivered a high-performance web experience that not only elevated the current digital presence but also provided a robust, scalable roadmap. By streamlining the architecture, we ensured a seamless transition for users and prepared the brand for its next phase of mobile growth.
